Planning a tour in Japan can be stressful. Your customers don’t know where to start, what’s value for money, how much a tour will cost, or which tour operator to choose. You could maximise customer satisfaction by solving each of these problems for them, but most tour operators don’t. This is due to a lack …
Parks & Japan aims to promote Japan’s 34 national parks as a network of equally exciting destinations whilst supporting conservation efforts and local communities. The project is currently overseeing the development of two brands designed to build interest in the parks through engaging product experiences. Poketto, an educational adventure brand, will offer collectible pins & …
How can one company, or even one person, make a difference in Japan’s trillion-yen tourism industry? Spanning multiple behemoth sectors with challenges on local, national, and even global scales, making a significant positive impact seems like an impossible task. I believe that no problem is too big to solve, and no person too small to …
How to Increase Your Impact in Japan’s Tourism Industry Read More »
Results are never guaranteed when it comes to strategy. This might not be what you want to hear, but it’s important to know why a strategy can fail, how to prevent it, and what to do if it happens to you. It’ll make investing in strategy a whole lot easier, despite its inherent risk. …
