Insights

How to Increase Your Impact in Japan’s Tourism Industry
How can one company, or even one person, make a difference in Japan’s trillion-yen tourism industry? Spanning multiple behemoth sectors with challenges on local, national, and even global scales, making a significant positive impact seems like an impossible task. I believe...
How to Build Wealth Through Your Work
I usually focus on the value you provide for others when I talk about increasing your profit and impact, and it’s true that customer obsession is key to your success. However, if you want your business to be the source of your personal wealth, there are certain things that need...
What if My Strategy Fails?
Results are never guaranteed when it comes to strategy. This might not be what you want to hear, but it’s important to know why a strategy can fail, how to prevent it, and what to do if it happens to you. It’ll make investing in strategy a whole lot easier, despite its inherent...
Hope for Unsuccessful Applicants of Art Council’s DYCP Grant
In March 2023, my application for Art Council’s ‘Develop Your Creative Practice’ grant was rejected. I’d planned to expand my creative skillset for a series of projects celebrating Japan’s relationship with national parks, but with funding no longer on the table, it was up to...
The Most Effective Way to Write Your Brand Mission
Where your brand purpose defines the problem you will solve through your product, service, and actions, your brand mission defines how you will solve that problem. It’s important to get clear on your brand purpose to begin with, as you can’t determine how to solve a problem without...
The Most Effective Way to Write Your Brand Purpose
Your brand purpose, also known as “your why”, is usually summarised in a meaningful statement about why your brand exists beyond making money. However, brands often fall into the trap of creating a purpose that’s poetic rather than practical. This is the very reason they rarely...
Detail vs Complexity and The War on Quick Wins
If you rely on cheap, fast, or easy solutions to get ahead, you will not win. There’s a prevailing bias that any long strategic process must be needlessly complex, and should be simplified and made quicker for the client. This is justified by the idea that “time is money”, despite...