Engage tourists in Japan with ease

Point North supports Japan’s tourism industry with branding, strategy, and experience design to develop unique tourism products and impactful destination marketing.

I can help you...

Increase your profit and impact by tackling high value problems that others believe are ‘too big’ to solve.

Position your company to achieve greater authority in your market, even if you lack scale.

Design high quality brand experiences that will delight customers and turn them into loyal fans of your brand.

Make effective strategic choices with an in-depth strategy that can adapt in the face of unforeseen changes.

Update your heritage brand to appeal to modern consumers without sacrificing authenticity.

Craft a Japanese-style identity design that’s culturally aware and free of stereotypical imagery.

Bringing Japanese craftsmanship to Yorkshire

Keep kids entertained on their journey across Japan

Latest insights

How to Increase Your Impact in Japan’s Tourism Industry
How can one company, or even one person, make a difference in Japan’s trillion-yen tourism industry? Spanning multiple behemoth sectors with challenges on local, national, and even global scales, making a significant positive impact seems like an impossible task. I believe...
How to Build Wealth Through Your Work
I usually focus on the value you provide for others when I talk about increasing your profit and impact, and it’s true that customer obsession is key to your success. However, if you want your business to be the source of your personal wealth, there are certain things that need...
What if My Strategy Fails?
Results are never guaranteed when it comes to strategy. This might not be what you want to hear, but it’s important to know why a strategy can fail, how to prevent it, and what to do if it happens to you. It’ll make investing in strategy a whole lot easier, despite its inherent...

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