A Strategy for Promoting Japan’s National Parks

Parks & Japan aims to promote Japan’s 35 national parks as a network of equally exciting destinations whilst supporting conservation efforts and local communities, engaging the general public through joyful brand experiences to generate interest and vital funding. There are currently two brands in development.

Poketto, a national park collectibles brand, will launch with the Field Quests range – a series of activity booklets featuring collectible enamel pins. Parklander, a Shinto-inspired trading card game, will cultivate meaningful relationships with the parks through gameplay.

To learn more about the project, please read the strategic overview below.

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Email Michelle at hello@pointnorthbrandco.com to discuss opportunities for investment, production, or partnerships.

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